Including Alexa Ranking for Search Engine Optimization By Sherri Lonon. Copyright 2007, Boss Design Most website publishers have a fairly good handle on the importance of search engine optimization. What they don't necessarily understand is how it can work to their advantage in regard to Alexa ranking, as well. Amazon.com is the driving force behind the Alexa.com ranking system. This site tracks traffic levels and is used, in addition to PageRank, to help advertisers make decisions about what sites they might want to advertise on and how much ads on sites might be worth. Considering this, Alexa ranking can be rather important for publishers who want to make money off of advertising placed on their sites. Alexa might not be the only factor that comes into play when rates are determined, but it is a big part of the picture, or can be. How Alexa Ranking is Calculated Alexa ranking is gained when visitors who have a special Alexa toolbar installed on their browsers visit sites. Simply put, the ranking is not necessarily the easiest to attain – especially in the highest-ranking categories. It is possible to break into a reasonable ranking level with Alexa, however. It often comes down to how well a site has been set up for search engine optimization and how well website development has been handled to draw in and keep traffic.
Ways To Improve Your Alexa Ranking
While many view Alexa ranking as slightly unfair and even flawed, the reality is it can be important. There are things publishers can do in regard to website development and search engine optimization to help draw in traffic that counts toward Alexa ranking. Some of the best ideas revolve around nothing more than building a quality site that has been tweaked for search engine optimization. Some options for picking up Alexa ranking and traffic that counts toward it include: |
